Conducting evidence-based research on various dimensions of philanthropy is one of robust programme areas of PCP. The Programme is committed to expanding the empirical map on giving in the form of cash, in-kind and time volunteering that could indeed become potential source for enhancing social investments in the country. Sharing this evidence-based information through effective communication channels is also an integral part of our mandate. The core objective of our research programme is to generate a knowledge bank for development practitioners and other stakeholders in the government, non-government and private sectors to better understand the dynamics of philanthropy to be able to plan and organize social investment for civic benefit in Pakistan.
The Centre's research endeavours have primarily addressed the unexplored issues on giving with the mission to promote altruistic efforts of national and international philanthropists (individual, corporate, and Diaspora) and propose measures to improve effectiveness of philanthropy in Pakistan. The Centre's major achievement has been in producing Corporate Philanthropy Survey reports on annual basis since the year 2005 indicating not only the total volume of corporate giving in Pakistan but the underlying opportunities and challenges in enhancing its impact on societal advancement. The success of its research programme lies in influencing public policy through recognition both by the federal and provincial governments to reckon philanthropy as a potential source for social investment and social protection. It is envisaged that PCP's research findings on philanthropy would feedback into the policy documents of the federal and provincial Poverty Reduction Strategy Papers (PRSP) and the Social Protection Strategy Framework.